Why does everyone love Rolex?

Does everyone love Rolexes? Everyone has an answer to that question. Undoubtedly, Rolex has a very high status in the watch industry and no one can shake it. When I was a child, the Hong Kong movie “You have to work hard to get what you earn” was deeply burned into my mind, when I grew up, I was able to own a Rolex, which became our goal and guide to move forward. Why does everyone love Rolex? It’s an interesting proposition.

Rolex founder Hans Wilsdorf.
Rolex founder Hans Wilsdorf.

Three years later, Hans Wilsdorf adopted “Rolex” as the brand’s name. I tried almost every letter of the alphabet and came up with hundreds of names, but none of them really suited me,” he says. One morning I was sitting on the upper deck of a public coach passing through Chippsay Street in the City of London when I thought I heard a small pixie voice whispering, ‘Rolex’.”

Hans's signature on the back of the watch, dated 1932 in the last century
Hans’s signature on the back of the watch, dated 1932 in the last century

A lean, easy-to-read name, easier to remember than any language, and aesthetically pleasing on the watch movement and dial. It’s a marketing replica rolex watches¬†strategy success story. When “Rolex” was first introduced to the Chinese market, the people who translated it into “Rolex” also contributed to its success.

Back to the watch’s roots – precision

I’m not good at marketing, back to the watch itself. When it comes to Rolex, the quest for precision is a constant quest for the brand. As early as 1910, Rolex was the first watch to be awarded the Swiss Watch Rating Centre in Bienne, Switzerland, with a Swiss Time Certificate. As complicated as it may sound, the simple fact is that obtaining this certification was not easy and the tests to be passed were extremely demanding. Being the first watch to achieve this certification proves that Rolex has historically demanded a high degree of precision.

Four years later, Rolex was awarded the “A” certificate by the Kew Observatory, a symbol of precision watchmaking ever since. To this day, Rolex watches are still proud of their small daily errors.

Rolex is still “young” when compared to watchmaking brands with a history of two or three centuries. But Rolex’s history is well documented, with changes and innovations at every stage of the brand’s history, which spans more than a hundred years.

-A traceable trajectory of the brand’s history, both classic and innovative.

The new Oyster Perpetual Datejust 36 watch launched by Rolex in 2018
The new Oyster Perpetual Datejust 36 watch launched by Rolex in 2018

Take the new Rolex Logbook 36, launched this year, for example, the Logbook is a classic Rolex model, which was born in 1945 and has been in development for more than 70 years. The Rolex Logbook model is indeed hard to beat in terms of both functionality and aesthetic design. It is distinguished by the use of Rolex’s iconic Oyster case, triangular pit bezel and Oyster bracelet. The Logger is a classic watch that combines these three elements in a single watch.

New Rolex Datejust 31
New Rolex Datejust 31

This year, Rolex is presenting the new Oyster Perpetual Chronograph 36 in a choice of steel (Oyster and 18ct eternal rose gold) or yellow gold (Oyster and 18ct yellow gold) versions, each with a choice of dials. In addition to the design innovations, Rolex does not disappoint when it comes to movement performance. The new Oyster Perpetual Chronograph is equipped with the new generation 3235 calibre, equipped with the exclusive Parachrom blue niobium hairspring, a unique alloy with enhanced anti-magnetic properties and 10 times higher shock resistance than the traditional hairspring.

Who says only men love Rolex? Women’s passion for Rolex is also hard to quench. Not only can Rolex be worn by men and women, but this year, the brand has also brought a new Logbook 31 for these Rolex-loving women – available in three models: the 18ct white gold, 18ct yellow gold and 18ct eternal rose gold models. The Oyster Perpetual Chronograph, pictured above, is in 18t white gold, with a bezel set with sparkling diamonds and mother-of-pearl again using the diamonds as a time indicator, a luxurious detail in every sense of the word. The combination of diamonds, mother-of-pearl and precious metals, all without ostentation, makes this a very sincere gift from Rolex to any woman.

Rolex GMT Master II (GMT Master II) watch
Rolex GMT Master II (GMT Master II) watch

Speaking of Rolex’s new products for 2018, the “Pepsi Circle” – the Rolex GMT Master II – was also a hot topic at Baselworld earlier this year. In 1955, ten years after the launch of the Rolex Logbook, Rolex released the first Greenwich model, which has since become one of the most popular of Rolex’s many collections.

The highlight of the new “Pepsi Circle”, and one of the most talked about, was the combination of the two-tone red and blue ceramic bezel with the stainless steel case, which was presented on a “five-bead chain” with the 18ct white gold “Pepsi Circle” of the previous model. The new “Pepsi Bezel” is distinguished by the fact that it is made of steel, which marks a reduction in the fair price of the “Pepsi Bezel”. The new “Pepsi Bezel” marks a major breakthrough in the choice of materials for the case: it is made of steel, which means that the price of the “Pepsi Bezel” will be lower. The new Pepsi Bezel is equipped with a new movement, Calibre 3285, which increases the power reserve from 48 hours to 70 hours.

The five-bead bracelet used by the Rolex "Pepsi Circle"
The five-bead bracelet used by the Rolex “Pepsi Circle”

Perhaps one of the reasons for Rolex’s success is its “restlessness”. There is no such thing as “eating the same old stuff”, and standing on the classics to make more innovations and breakthroughs is the key to check and balance. Sometimes, though, these breakthroughs may be too much to accept at the moment. One of them, including the use of precious metals, precious stones on the tool watch such designs.

Rolex Oyster Perpetual Cosmograph Daytona (Cosmograph Daytona) Chronograph
Rolex Oyster Perpetual Cosmograph Daytona (Cosmograph Daytona) Chronograph

Another Rolex bombshell in 2018 was the launch of the new “rainbow circle”, the Oyster Cosmograph Daytona chronograph. This is not the first time Rolex has launched a “rainbow circle” Daytona, either. In 2012, Rolex already presented the first Rainbow Daytona at Baselworld. This is not only a classic collection that is still very popular today, but also one that has been around since 1963, when it was first launched. Nowadays, both in the primary market and secondary auction market, the market response to the Rolex Daytona has been very enthusiastic. This shows that consumers are very satisfied with the design and performance of the Deatonnas.

The new “rainbow circle” still features the three iconic sub-plates, the Oyster bracelet, and a pink gold case instead of the white and yellow gold of the previous model. The most striking feature of the bezel is the circle of carefully selected, polished and aligned stones, each of which has been carefully selected by the watchmakers. Each stone has to pass through the watchmaker’s careful inspection process in order to produce an impeccable piece. This new “rainbow circle” will not be produced in high volume, but only in small batches. If you have a chance to get your hands on one, it’s best to do so before it’s too late.

The new Rolex Deep Submersible, the 2018 “Ghost King”, is still made of Rolex’s patented Oystersteel, with a D-blue (dark blue gradient to black) dial. In fact, in 2014, the brand launched the Oystersteel gradient dial as a tribute to the challenges of deep-sea exploration.

2018 new Rolex deep diving watch
2018 new Rolex deep diving watch

The new “Ghost King” has not changed much in terms of design and the brand has focused on the movement. Equipped with the new self-winding caliber 3235, it offers improved stability, shock resistance and anti-magnetic properties. The “Demon King” is aimed at people who have a higher demand for diving, or who have a greater need for presence.

To sum up, the reasons for Rolex’s success are not complicated: the key to success lies in maintaining the original vision, working hard on the watchmaking process and returning to the product itself. Why does everyone love Rolex? Because it’s precise enough that it brings back the magic of machinery; it’s also iconic enough that it can even represent an era that no one knows about or knows the name of. What do you think of when you think of Rolex?

Men’s favorite blue discs Tasting the Rolex Submariner Calendar

When you don’t know a replica rolex watches it looks the same; when you get closer, you discover the inside of a Rolex. The infinite vitality of Rolex is boiling over, and its place in the hearts of watch enthusiasts is as irreplaceable as the great crown of glory. The Rolex watch has a masculine, masculine feel that has evolved over the years to become more multifaceted. Here, we take a closer look at the Rolex Submariner Date with Blue Dial. Official model: 116619LB Blue disk.

Rolex Submariner Series 116619LB-97209 Blue Dial Watch
Rolex Submariner Series 116619LB-97209 Blue Dial Watch

This blue must be the favorite of many men’s hearts, than the green circle more connotative and dynamic, more simple than the cola circle, but also reveals a hint of melancholy, fully embodies the steady gentleman charm and low-key fashion style.

The Oyster Perpetual Submariner is a model of ruggedness, water-resistant to 300 meters (1,000 feet), providing optimum protection for the highly accurate movement from water, dust, pressure and impact.

Rolex Submariner Series 116619LB-97209 Blue Dial Watch
Rolex Submariner Series 116619LB-97209 Blue Dial Watch

The appeal of Rolex doesn’t end there, as the watch has a unidirectional rotating bezel and a 60-minute progressive scale that allows divers to The Cerachrom rings are made of extremely hard, corrosion and scratch resistant special Made of ceramic.

The luminescent material with zero-digit markings ensures clear readability even in dark conditions. The special pitted bezel makes it easy to handle, even with gloves on or in water. With a 40 mm diameter, the watch is immediately recognizable by its deep blue dial, accentuated by the white hour markers. The watch features the Rolex logo and the Oyster Perpetual at twelve o’clock. The date display at 3 o’clock is a “blister”, each element reflecting the many years of classic Rolex brand identity.

Rolex Submariner Series 116619LB-97209 Blue Dial Watch
Rolex Submariner Series 116619LB-97209 Blue Dial Watch

Viewed from the side, the crown not only seals the case but also operates the main functions of the watch. Beneath the Rolex logo on the winding crown, three dots indicate that the watch is equipped with the patented three-clasp water-resistance system, and the engraving on the crown indicates that the watch is water-resistant. It is also designed to be easy to handle for the wearer, and the meticulous care and attention to detail of Rolex can be seen everywhere. The 18-karat white gold Oyster bracelet with folding clasp is fitted with the ingeniously designed Rolex patented easy-adjust link extension system, which makes the bracelet easy to use. The strap can be easily extended by approximately 5 mm, making it more comfortable to wear in all conditions.

The clasp is engraved with the crown, a distinctive symbol of the Rolex brand, and is used here as an opening safety. All Submariner and Submariner Calendar models in 18ct gold, gold and 904L steel are equipped with the Rolex The Glidelock buckle, one of Rolex’s outstanding designs, is a clear sign of the brand’s commitment to the wearer’s comfort. The case is completely sealed by a Rolex watchmaker’s special tool. The triangular guilloch√© caseback is screwed on with a special tool by Rolex watchmakers to make the case completely sealed. The Rolex movement is not only precise, but also extremely efficient to wind.

In conclusion: the Submariner is both a classic diving watch and a model of its kind, an indispensable tool for divers in the ocean. With its classic blue rotating bezel and serpentine luminescent hour hand, the tool makes a distinctive presence in the dark, and is so beautiful to see. The design of the Rolex, have you been poisoned by it too? Official model number: 116619LB Blue disk.